PUMA: World-Leading Sports Brand
Immerse into the world of sports with PUMA, one of the world’s leading sports brands with a history of more than 70 years. PUMA is passionate about delivering quality sporting goods, jogging shoes for men and apparel for football, golf, basketball and more. PUMA enhances their brand image by drawing inspiration from its unique heritage in sports and the latest lifestyle trends.
Founded by brothers Rudolf and Adolf Dassler in 1919, PUMA originates from humble beginnings as a small factory in Germany. In 1936, Jesse Owens won four gold medals at the Olympic Games in Berlin, all while sporting Dassler spikes. Since then, more world-class athletes are seen wearing Dassler shoes, creating an international breakthrough.
PUMA Sports: Functionality & Leisure
PUMA provides a range of stylish sports apparel and equipment for athletes, from comfortable football jerseys to durable golf clubs. PUMA apparel is designed for team sports, track and field, basketball and more — you can also wear PUMA apparel when taking a time-out. Explore clothing for all ages here at PUMA.
Practising Sustainability Through Sports
PUMA views sustainability in the same way they consider sports — it’s about figuring out and improving weaknesses to reach common goals. PUMA strives to create change through fashion and sportswear by improving social and environmental areas where they have the most significant impact, including Plastic & Oceans, Circularity, Biodiversity and more.
PUMA: Culture of Firsts
PUMA strives to be at the forefront of innovation to meet our athletes’ needs, with adaptive Dynamics as one of the principles that guide PUMA Innovation. This principle is creating products that adapt to human body movement and the environment based on thermoregulation, activity or fit, which led to the creation of PUMA’s self-lacing Fit Intelligence Training Shoe.
Turning Intent Into Action
Over the years, PUMA has partnered with athletes and ambassadors who have raised their voices to support universal equality. In 2018, PUMA jogging shoes for men established #REFORM to honour the 50th anniversary of Tommie Smith’s Silent Gesture as an effort to stand up against the broken U.S. criminal justice system. Support organisations that inspire real change.